Ole Miss unveils game day experience enhancements

Ole Miss will host Arkansas on Saturday night for their first home game of the 2019 season, and ahead of their home opener, Ole Miss Athletics has announced a rundown of game day enhancements that fans can expect to see. 

One of the most notable additions was announced last week as the university stated that beer will be sold inside of Vaught-Hemingway Stadium beginning with the October 19th home game against Texas A&M.

Related: Ole Miss announces beer sales starting in October

Other notable enhancements announced by the university include: 

  • Drastically reducing the number of on-field recognitions and presentations.
  • Moved band to a more centralized location in student section.
  • Added student party section that can accommodate 2,400 fans with shade, TVs, fans and charging stations.
  • Introduced contactless tickets on mobile devices for students.
  • Added 15 new concessions points of sale.
  • New concessions partners:
    • Burger Me
    • Fergndan’s Wood Fired Pizza
    • Great American Cookie Company and Marble Slab Creamery
    • Tony’s Grab ‘n Go
  • Introduced three combo meals exclusively for 2019 season ticket holders wearing their STH19 lanyard and ticket holder.
  • Beer and spiked seltzer will be sold at many concessions locations starting October 19 against Texas A&M.
  • Added N11 seating option for faculty & staff.
  • Season ticket holders may pick up their exclusive STH19 perks at the C Spire SpeedZone located inside the north entrance of The Pavilion (open three hours prior to kickoff through the end of the first quarter).
  • Partnered with Clutch! app for gameday parking sales.
  • Enhanced Coca-Cola Rebel Fan Fest.

“Our mission will always be to deliver the best gameday in college sports, and we are committed to maintaining our status as a ‘bucket list’ experience,” said Deputy Athletics Director Michael Thompson. “These surveys have generated invaluable data for improving fan satisfaction over the years, and we are grateful for the insight that Rebel Nation has provided us by participating.”

The enhancements were implemented as a result of a survey issued to fans. For the ninth consecutive year, the electronic survey was sent via email to Rebel football season ticket holders in December 2018. This year, the survey generated nearly 2,000 total responses, and the data was segmented into three audiences: 1) fans that sit in general seating areas; 2) fans that sit in premium areas, such as suites or clubs; and 3) student fans that sit in the student section.